The summer season is all about sunshine, spending time outdoors, and getting together with friends. This limited-edition accessory, created in collaboration with Tomcsanyi, means that wherever you are this year, you can enjoy a glass of chilled Gere wine.
The winery’s innovative approach is evident not only in its winemaking, but also in its openness to new ideas. A.Gere x Tomcsanyi IceBag connects gastronomy and Hungarian design in a new dimension. Designed by Dóra Tomcsányi, the IceBag with its unique print is not only a wine cooler but also a stylish accessory for the summer.
Whether you’re enjoying a picnic outdoors or relaxing on the terrace with friends, the designer has placed great emphasis on exterior appearance as well as cooling function. Thanks to the fresh and vibrant prints for which Tomcsanyi is renowned, our favourite Gere item is revealing a new side. “Collaborating with another brand is always challenging, but in the case of Gere and Tomcsanyi, the synergy was there from the start. During the design process, we drew inspiration from the character of Gere wines and the atmosphere of the Villány wine region. Our aim was to create a distinctive, colourful IceBag accessory that embodies the vibrant energy of summer,” says fashion designer Dóra Tomcsányi.
A.Gere and Tomcsanyi are committed to preserving and passing on Hungarian values, and to using Hungarian materials wherever possible. “We wanted to create something that would make our lives easier during the summer and also serve as a stylish accessory.’ At this time of year, we spend more time outdoors with friends and lead more active lives. Thanks to our collaboration with Dóri Tomcsányi, we can now take our favourite Gere wines with us wherever we go in an exciting new way,” said Andrea Gere, managing director of Gere Winery and Estate.
